The entertainment startup approached Spartiy with an intent to automate its infrastructure and build a robust architecture for the platform that could scale easily to accommodate growing traffic. Sparity acted quickly and implemented a scalable multiscreen streaming platform, ensuring smooth and seamless operation of the application on multiple digital devices.  


In the existing setup, the client faced downtime for long hours that compromised customer satisfaction. Being a startup, the client couldn’t afford any downtime and dint have the necessary resources or experience in fixing production issues on the fly. In addition, the company had to ensure that all its sites and apps would function smoothly with minimum disruption. In fact, the business was spending too much time maintaining, managing, and ramping up the infrastructure, which drove costs up. Additionally, all the resources going into building up the infrastructure weren’t being utilized to the full extent and didn’t yield any benefits. The company was seeking a solution that could address all these concerns.  


Leveraged Amazon Elastic Container Registry (ECR) as Container Repository to host multiple versions of the product without worrying about scaling the underlying infrastructure.

Setup Kubernetes with multiple nodes and distributed the pods among the multiple nodes & horizontal pod auto-scaler to scale independent modules based on the usage.

Utilized Jenkins with AWS ECR to configure
CI-CD pipelines to automate the deployments,
the latest images were pulled from ECR for deployment.

Single Sign-On SSO integration for enhanced user & access management, time saving, robust security and comply with regulations


Sparity built a reliable and scalable entertainment platform using DevOps as the underlying backbone. Designed the projects with multiple modules and containerized each module. Migrated core processes to micro service-based architecture leveraging Kubernetes, allowing developers to perform DevOps on an individual micro service basis, speeding the production process.

Key Deliverables


Nearly 100% availability and zero downtime and Minimized Vendor dependency on AWS 


Reduced the time-to-market for the release of new features and updates by 20%

Load reduction 

Significant improvements in its internal operations and reduced administrative workload.  


Infrastructure automation was achieved by external team and technology team build the product

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