Privacy Policy

Introduction

This privacy policy (“Privacy Policy”) applies to the personal data that Sparity and its affiliates (collectively, “Sparity”, “we”, “us”, or “our”) process in relation to your interaction with our websites, products (including Sparity’s BIPort Accelerator available on Azure Marketplace), services, events, and business promotion activities.

This Privacy Policy does not cover situations where Sparity acts purely as a data processor on behalf of its customers. For details about data processing in such situations, please contact your respective organization. This Privacy Policy (“Policy”) describes how Sparity and its affiliates (“Sparity”, “we”, “us”, or “our”) collect, use, store, and protect your personal information when you interact with our websites, products, services, events, including our BIPort Accelerator on Azure Marketplace.

Personal Data We Collec

We collect your personal data through three primary methods:

Cookies and Web Beacons

1. Personal Data You Provide

Contact Information: Name, address, email, organization name, telephone numbers when you interact with us or request information.
Promotions and Product Interest: Information provided through surveys, research participation, promotions, webinars, community forums, events, or product evaluations.
Transaction Information: Details related to your purchases or usage of Sparity’s products and services.

2. Automatically Collected Personal Data

Cookies and Similar Technologies: Used for personalizing your website experience, analytics, and marketing purposes.
Technical and Usage Information: Includes IP address, browser information, device IDs, time-stamps, and browsing patterns.

3. Personal Data from Third Parties

Your Employer or Organization: Data provided when your organization interacts with our products or services.
Business Partners: Information obtained from Sparity’s partners, service providers, and affiliates.
Social Media: Information from interactions with Sparity’s content via social media platforms, dependent upon your privacy settings.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

How We Use Your Personal Data

To provide requested products, services, and customer support.
To process transactions and fulfill orders, including sending confirmations and invoices.
To communicate promotional information and updates about our products and services.
To improve our products, website, and customer experience based on usage analytics.
To prevent fraud, unauthorized activities, and ensure security.
To comply with legal and regulatory obligations.

Sharing Your Personal Data We share your personal data with

Authorized Partners: Partners who co-promote or jointly offer services with Sparity.
Service Providers: Third-party vendors providing marketing, payment processing, hosting, and customer support.
Legal Obligations: Complying with lawful requests, regulatory requirements, or legal proceedings.
Corporate Transactions: In connection with mergers, acquisitions, or restructuring processes involving Sparity.

Our Legal Bases for Processing Your Data

Contractual Necessity: For fulfilling contracts or service agreements.
Legitimate Interests: Including direct marketing, analytics, and improving service quality.
Consent: Explicitly obtained for specific data uses such as marketing.
Legal Compliance: For adhering to statutory and regulatory obligations.

Your Rights and Choices

You have rights regarding your personal data:

Access: Request access to personal data we hold about you.
Rectification: Correct inaccuracies in your personal data.
Deletion: Request deletion of personal data under certain conditions.
Data Portability: Transfer your data to another service provider.
Withdrawal of Consent: Withdraw consent previously given at any time.
Object to Processing: Object to the processing of your personal data for specific purposes.

To exercise these rights, contact our Privacy Officer as detailed below.

Data Security and Retention

We maintain robust security measures, including technical, administrative, and physical protections, to secure personal data from unauthorized access or disclosure. Data retention periods are aligned with business needs, contractual obligations, and regulatory requirements.

International Data Transfers

Personal data may be transferred internationally with adequate safeguards in compliance with Indian law.

Children’s Privacy

Sparity does not knowingly collect data from individuals under 18.

Links to Third-Party Sites

Sparity’s website may include links to third-party websites, whose privacy practices are not governed by this Policy.

Changes to this Privacy Policy

We may update this Policy periodically, with notice provided via our website or direct communication.

Contact Information For privacy inquiries or to exercise your data rights, contact:

Privacy Officer

Attn: Data & Privacy Department
Sparity Soft Technologies Private Limited
510, Aditya Trade Center, Ameerpet, Hyderabad – 500038