digital transformation

How the rise of A2P SMS is shaping Africa's digital transformation?

Africa is in the midst of a golden age of digital transformation and e-commerce expansion, made possible by the proliferation of A2P SMS (Application-to-Person Short Message Service). As the percentage of people with mobile subscriptions continues to climb across the continent, businesses are searching for fresh and novel approaches to consumer communication. A new study estimates that the market in Africa would be worth $14.2 billion by the year 2025, which is a considerable increase from its present valuation of $6.6 billion. Its expansion is being driven by the increased demand for mobile messaging services across a variety of industries, including retail, healthcare, and banking, among others. E-commerce has also exploded across the continent, with 21% of Africans already purchasing online and that number is anticipated to climb to 40% by the year 2025. The expansion of messaging platforms that provide comprehensive SMS API services, such as, will continue, and businesses have a responsibility to make the most of this opportunity in order to improve their communication strategies and propel their expansion.

Source: Business Insider