CASE STUDY

Digital Disruption in Retail through Digital Transformation 

The retail client wanted to digitally transform their online platform to enhance their website with native app features to potentially reach a large number audience. Sparity designed the rental platform with a robust architecture that can scale easily to handle growing traffic.

About Company

The Retail client is a US-based furniture/home decor retailer, a one-stop solution for furniture and home furnishing essentials rental in the US. The Retail client offers an array of modern furniture—including bedroom sets, sofas, dining tables, coffee tables, lounge chairs and more — just about every type of furniture you could want at fair prices. Customers can choose from a wide range of high-quality, stylish products, available on different tenure options to suit your needs.

Digital Disruption in Retail through Digital Transformation

Overview

The Retail client approached Sparity with an intent to digitally transform their online platform to enhance their current mobile website with native app features that are mobile-friendly and feature-rich that could entice their users and potentially reach a large number of people and foster long-term relationships. Sparity acted quickly and, with a team of experienced software developers specializing in the retail industry, built a platform with a robust architecture that can scale easily to handle growing traffic. This payed way to support the client with multiple channels of support and devise significant improvements in the platform, like imagining the products using Augmented Reality.

Challenges

When Retail client intended to expand its market and potentially reach a large number of audience, they realized that the new online platform must ensure their online presence could deliver a digital experience equivalent to an in-store setting, as they were facing several concerns related to web speed, stability and infrastructure of their present platform. Furthermore, the retail client wanted to initiate a comprehensive marketing campaign but had a set of architectural and product data challenges that needed to be addressed immediately before starting the marketing campaign into new markets.

Implementation

Digital Disruption in Retail through Digital Transformation

Developed the new
platform using the
AWS cloud platform.

Digital Disruption in Retail through Digital Transformation

Built quality testing process that
automatically performs the checks at the backend
as per schedule or desire using Katalon Studio.

Digital Disruption in Retail through Digital Transformation

Automated continuous monitoring –
Round the clock data recording
provides reliable real-time alerts.

Digital Disruption in Retail through Digital Transformation

User-specific dashboards
accessibility based on
roles and permissions.

Solution

Sparity fostered strong ties and collaborations with the client to better grasp the product vision and requirements. Sparity provided the client with two dedicated teams of experienced software developers specializing in the retail industry. One team offered a clear action plan and worked on rebuilding the client’s front-end to deliver a smooth web experience across all browsers. Other team availed web AR service and mobile app’s AR feature to create virtual product catalogues, allowing users to visualize products in 3D and customizing them by choosing the style, fabric, colour, or shape that enables the user to scan the room or an empty area on the floor, and the app will show what furniture will fit best in the space.
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Key Deliverables

Personalization  

Increased relevancy with On-Site Personalization

Cart Abandonment 

17% Recovery over Cart Abandonment 

Session duration 

25% increase in average time spent on Site

Return rate 

43% reduction in product returns.

Client Results

The impact we’ve had

At Sparity, we’ve served as a strategic partner for hundreds of the fastest-growing B2B companies.

Learn more about how we help our clients accelerate their growth.

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