The retail client wanted to digitally transform their online platform to enhance their website with native app features to potentially reach a large number audience. Sparity designed the rental platform with a robust architecture that can scale easily to handle growing traffic.
The client is a US-based furniture/home decor retailer, a one-stop solution for furniture and home furnishing essentials rental in the US. The Retail client offers an array of modern furniture—including bedroom sets, sofas, dining tables, coffee tables, lounge chairs and more — just about every type of furniture you could want at fair prices. Customers can choose from a wide range of high-quality, stylish products, available on different tenure options to suit your needs.
ClientRetailServicesProduct Engineering, Mobile App development, Android, IOS, AR/VR ClientYear 2022
Overview
The Retail client approached Sparity with an intent to digitally transform their online platform to enhance their current mobile website with native app features that are mobile-friendly and feature-rich that could entice their users and potentially reach a large number of people and foster long-term relationships. Sparity acted quickly and, with a team of experienced software developers specializing in the retail industry, built a platform with a robust architecture that can scale easily to handle growing traffic. This payed way to support the client with multiple channels of support and devise significant improvements in the platform, like imagining the products using Augmented Reality.
Challenges
When Retail client intended to expand its market and potentially reach a large number of audience, they realized that the new online platform must ensure their online presence could deliver a digital experience equivalent to an in-store setting, as they were facing several concerns related to web speed, stability and infrastructure of their present platform. Furthermore, the retail client wanted to initiate a comprehensive marketing campaign but had a set of architectural and product data challenges that needed to be addressed immediately before starting the marketing campaign into new markets.
Implementation
Developed the new platform using the
AWS cloud platform.
Built quality testing process that automatically performs
the checks at backend as per schedule or desire using Katalon Studio.
Automated continuous monitoring – Round the clock data recording
provides reliable real-time alerts.
User-specific dashboards accessibility based on
roles and permissions.
Solution
Sparity fostered strong ties and collaborations with the client to better grasp the product vision and requirements. Sparity provided the client with two dedicated teams of experienced software developers specializing in the retail industry. One team offered a clear action plan and worked on rebuilding the client’s front-end to deliver a smooth web experience across all browsers. Other team availed web AR service and mobile app’s AR feature to create virtual product catalogues, allowing users to visualize products in 3D and customizing them by choosing the style, fabric, colour, or shape that enables the user to scan the room or an empty area on the floor, and the app will show what furniture will fit best in the space.
Key Deliverables
PERSONALIZATION
Increased relevancy with On-Site Personalization
CART ABANDONMENT
17% Recovery over Cart Abandonment
SESSION DURATION
25% increase in average time spent on Site
RETURN RATE
43% reduction in product returns.