One of the leading Retail firms were not able to track market analytics leading to lower customer retention rate and misleading RoI .
Our Solution |
|
| Configured a data pipeline to extract marketing data from various heterogeneous source systems and integrate with Power BI data flows
Data is transformed into the right format and pushed to Power BI data sets for analysis Power BI is used for slicing and dicing and come up with exploratory use cases on marketing data to give good insight into ad campaigns Additional retail dashboards were created using product and sales data – Product Sales Analysis, Dashboard, E-Commerce Dashboard, Retail Distribution Management Dashboard, Social Chatter Dashboard |
|
