What does Power BI do?

The primary objective goal of Power BI is to help businesses transform all ofall their unorganized, complex data into extractable insights. The central focus of the Power BI is data mining, exploring data, and reporting. Power BI is capable of mining data from diverse sources, building data models, analyzing datasets, building reports, creating dashboards, and extracting insights from data for better decision-making. 

Power BI takes advantage of the latest advances in Microsoft AI to prepare data, build machine learning models, recognising patterns in structured and unstructured data, including text and images and use these patterns to make predictions and run “what if” scenarios. With these estimates, users can generate forecasts and prepare themselves for future trends and demands. 

Who uses Power BI?

Business intelligence tool has been primary used by business analysts and data scientists. But due to power BI’s user-friendly nature, it is being used by a number of people within the business. Power BI is helpful for all sorts of executives working across different departments and different industries.  From Midsize to Large Organizations, software to banking/finance industry, healthcare to manufacturing industries, all can benefit from Power BI. Any business that houses large reams of data or smaller firms who simply need data visualization, Power BI is the ideal platform. 

In addition, Power BI can benefits across different departments such as providing valuable insights into all aspects of the sales department. For operations and inventory department offers inventory and warehouse management. In the marketing department, Power BI can uncover trends and guide the creation of marketing campaigns. Whereas in the case of the finance department, Power BI manages all of your payable and receivable rebates. 

Why do businesses use Power BI?

As businesses evolve, managing large datasets becomes ineffective and clumsy while using spreadsheets. As a result, companies face obstacles while analyzing their data for driving insights with informed business decisions. In contrast, Power BI is designed to handle a large number of datasets and generate detailed reporting and analytical insights, ultimately boosting buisnesses with ability of making better decisions. 

Whether it’s using rich reports to connect datasets from workloads or dashboards to consolidate key metrics, Power BI is a vital tool for consolidating data from a wide variety of different sources and analyzing it to make smarter data-driven decisions. 

Power Bi offers many benefits to businesses, and here are some reasons why companies use Power BI solutions. 

Total integration 

Power BI offers seamless integration with Microsoft’s and non-Microsoft tools for better data connectivity. 

Trends and predictions 

With AI and ML capabilities, users can analyze their data that can help businesses monitor important trends and even predict future trends. 

Unlimited capacity 

Power BI can handle vast datasets compared to other platforms that struggle to process large amounts of data. 

Regular updates 

With cloud computing capabilities, businesses can be rest assured that they are using the latest features and functionality as Power BI is regularly updated. 

Custom alerts: 

Businesses can set up alerts on specific KPIs to ensure that all the important metrics are at the forefront of their team’s minds. 

Data security 

Power BI offers end-to-end data security offering granular controls for both cloud and on-premises data servers. 

Interactive Visualization 

With pre-built and customizable templates, businesses can create interactive dashboards, reports for better insights. 


Power BI has an intuitive interface that’s accessible to all tech skill levels making it far more user-friendly than complex spreadsheets. 

What components makeup Power BI?

The Power BI product is made up of many apps; these can be utilized independently or in a blend with their own features and used to offer outstanding business intelligence solutions. Some of the key components of Power BI are 

Power Query 

Power Query is the data connectivity and data preparation technology that enables you to import, transform, combine, and enhance data from multiple sources, either from on-premise and cloud services. Power Query offers a graphical interface for data acquisition from different sources and a Power Query Editor for applying transformations. 

Power Pivot 

Power pivot is a calculation engine used for modeling complicated data models, setting up relationships between tables, and performing complex calculations in the value field area of Pivot tables/pivot charts or visuals. In addition, power Pivot utilizes Data Analysis expression (DAX) for building measures and ascertained segments. 

DAX includes an extensive library capacity that enables deep data manipulation to create powerful data models to bring out some hidden yet valuable information for future decision-making. 

Power View 

Power View is a data visualization tool that empowers you to create interactive charts, maps, tiles graphs, and other visuals. Power view can create charts and other visualizations, Filter and highlight data, Slicers – lets you compare and evaluate your data from different perspectives, Sorting-sort the columns in tables and matrices, and more. 

Power Map 

Power Map visualizes geospatial data in a 3D mode that lets you look at the information in new ways. Power Map enables you to plot geographic and temporal data on a custom map or 3-D globe and create visual tours you can share with other people. In addition, power Map lets you view your data in geographic space and build cinematic guided video tours. Power Map works with Bing maps to give you geographical latitude or longitude or a country, state, city, or street address data for better visualization. 

Power Q&A 

Power Q&A lets users explore your data in their own words, encouraging them to ask questions about their data without using complex terminology. In addition, power Q&A creates the best visualizations for the rendered query form of charts and graphs. 

What versions of Power BI are available?

Microsoft Power BI is solely designed to incorporate all the types of businesses – from individuals to SMEs, a mid-sized organization to multinationals, and everything in between. 

Today, different versions of Power BI are available to choose from depending on your budget, your business requirement, deployment type, and more. These versions comprise from free to premium, basic to loaded with features. 

Here’s a quick overview of the different versions and what you can expect from each

Power BI Desktop 

Power BI Desktop is free and intended for small to midsize businesses. You can create, share and publish interactive reports with visual analytics anytime, anywhere, and on any device. One of the drawbacks of Power BI Desktop is that it offers only 10GB of cloud storage, uploaded 1GB at a time. 


Power BI Service (Pro and Premium) 

Power BI service pro is paid version that charges on a per-user basis will all the features that power BI can offer, suitable for a midsize business. In contrast, the Power BI service premium is licensed as per the organization’s capacity and intended for large businesses and enterprises. Power BI service is hosted in the Microsoft Azure cloud. You get access to advanced AI that accelerates access to insights, self-service data preparation capabilities and simplifies data management. 


Power BI Mobile 

The native app for Power BI empowers businesses to stay connected with the business data on the go. Let’s you securely access, view, and share dashboards and reports. Allows you to create reports, receive push notifications for personal data alerts, make quires, and more from any digital device, with native mobile BI apps for Windows, iOS, and Android. 


Power BI Embedded 

Microsoft offers a ‘white label’ version of Power BI for Independent Software Vendors to embed Power BI in their own apps; rather than having to build an analytical tool right from scratch, you can simply embed Power BI into their apps. It works on a pay-as-you-go model, and all the reporting and data analysis will be taken care of by Power BI. 


Power BI Report Server

Power BI Report Server is the on-premises Power BI solution for enterprises that need to protect their sensitive data and have their own dedicated server for managing those data. In addition, the Power BI Report Server offers the flexibility to move to the cloud in the future. Finally, for businesses that need to follow data protection and regulation laws, depending on their industry or their geographic location, Power BI Report Server is an ideal option. 

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